Operating Revenue and Selected Operating Statistics
|
(dollars in millions, except
ARPU)
Increase/(Decrease) |
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| Years Ended December 31, | 2010 | 2009 | 2008 | 2010 vs. 2009 | 2009 vs. 2008 | |||||||||||||||||||||||
Service revenue
|
$ | 55,629 | $ | 52,046 | $ | 42,602 | $ | 3,583 | 6.9 | % | $ | 9,444 | 22.2 | % | ||||||||||||||
Equipment and other
|
7,778 | 8,279 | 6,696 | (501 | ) | (6.1 | ) | 1,583 | 23.6 | |||||||||||||||||||
Total Operating Revenue
|
$ | 63,407 | $ | 60,325 | $ | 49,298 | $ | 3,082 | 5.1 | $ | 11,027 | 22.4 | ||||||||||||||||
Total customers (’000)
|
94,135 | 89,172 | 72,056 | 4,963 | 5.6 | 17,116 | 23.8 | |||||||||||||||||||||
Retail customers (’000)
|
87,535 | 85,445 | 70,021 | 2,090 | 2.4 | 15,424 | 22.0 | |||||||||||||||||||||
Total customer net additions
(excluding acquisitions and divestitures) (’000) |
4,839 | 5,656 | 5,779 | (817 | ) | (14.4 | ) | (123 | ) | (2.1 | ) | |||||||||||||||||
Retail customer net additions
(excluding acquisitions and divestitures) (’000) |
1,977 | 4,369 | 5,752 | (2,392 | ) | (54.7 | ) | (1,383 | ) | (24.0 | ) | |||||||||||||||||
Total churn rate
|
1.33 | % | 1.41 | % | 1.25 | % | ||||||||||||||||||||||
Retail postpaid churn rate
|
1.02 | % | 1.07 | % | 0.96 | % | ||||||||||||||||||||||
Service ARPU
|
$ | 50.46 | $ | 50.53 | $ | 51.55 | $ | (0.07 | ) | (0.1 | ) | $ | (1.02 | ) | (2.0 | ) | ||||||||||||
Retail service ARPU
|
51.56 | 50.89 | 51.84 | 0.67 | 1.3 | (0.95 | ) | (1.8 | ) | |||||||||||||||||||
Total data ARPU
|
17.73 | 15.11 | 12.85 | 2.62 | 17.3 | 2.26 | 17.6 | |||||||||||||||||||||
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